Search Engine Optimization
If you want to learn more about Search Engine Optimization, Giant Owl's process and more, you'll find your answers here. There is no doubt that we're the most honest Search Engine Optimization consultants around.
What is Search Engine Optimization?
Search Engine Optimization is also referred too as SEO or "organic" optimization, not to be confused with "local listing" optimization. We do not offer any local listing management service.
Unlike search engine marketing in NYC, Search Engine Optimization does not yield "instant" results. You will not be paying a fee "per click" and it does take time to appear in the organic search results. The most important thing to understand when it comes to Search Engine Optimization is the word "organic", in other words; natural. Google will index and list websites in their organic results but several factors apply. You have to consider competition, the age of your domain, the number of quality inbound links to your website, the quality of the content on your website as well as many other variables. Search Engine Optimization is a long-term commitment, which is why you should choose a long-term NYC SEO company.
The difference between Search Engine Optimization and Search Engine Marketing is simple. You do not pay per click as you do with Search Engine Marketing. Consider Search Engine Optimization "manual labor", which is why you have to pay a monthly fee for the service. Once we obtain your rankings and you go into maintenance-mode and pay Giant Owl a lower fee, you really reap the rewards.
There are many methods to the madness that is Search Engine Optimization. There are "white-hat" methods and "black-hat" methods, all of which we completely ignore. At Giant Owl, we have our own methods, which are 100% legitimate. We are masters when it comes to Search Engine Optimization, which is why Giant Owl is not only sought after by business owners, but other "agencies" as well.
NYC search engine optimization for some is just another source of traffic, which results in leads. For others, it's simply an ego-boost. You want to be at the top of the organic results; above your competition and that's it.
There are many things to consider when it comes to Search Engine Optimization and it's always customer-specific as well as industry-specific. Once we know about you, your needs and your business, we can put together a proposal.
If you have spoken to another NYC SEO company before about search engine optimization, you probably hear a lot of talk about "links". Links this; links that. Sorry, there is so much more to consider. Also keep in mind that nearly every other "agency" out there are buying links in bulk from eBay users or foreign vendors, for a very low-cost on what are known as "directories" or "link-farms". While you might get indexed and ranked by following such methods, your rankings will not last long as these methods are most definitely considered "black-hat".
How are we different? Why all this talk about what our competitors do? That's simple, to give you an idea of what we do differently and what we have at our disposal. Giant Owl has a network of roughly 4,000 clean; high-quality; high PageRank domains, that are not link-farms or directories. With that, the quality content that our copywriters produce, the fact that we follow all of Google's quality guidelines and policies, nor do we try to pull the wool over Google's eyes, makes us stand out from the rest.
We're going to stop here and invite you to continue read below or to give us a call to discuss your specific needs.
If you would rather pay-per-click, please read about our search engine marketing in NYC. We also offer NYC online reptuation management, so be sure to read about that as well. It's similar to search engine optimization but the process is slightly different.
Give us a call at +1 888-973-0229 to learn more about Search Engine Optimization. Contact Us
Answers to Common Questions
Here you'll find answers to the questions we're asked the most. If you have not found the answer to a particular question; give us a call. We're here to help; not force you into "buying".
How much is Search Engine Optimization going to cost me monthly, it sounds costly?
There is no set price for Search Engine Optimization. If ever you see publicly listed pricing for Search Engine Optimization services, that's a clear indication to not do business with that company. How can a company predefine a price for Search Engine Optimization when they don't know what industry you're in, anything about your competition, your website, your current PageRank; if any, and the million other things that go along with it? We're sorry, it's simply not possible. Pricing varies greatly when it comes to Search Engine Optimization; there are a million things to consider.
One thing we can tell you for sure is that we're the most honest Search Engine Optimization company that you'll find. Our pricing works on a sliding-scale. Simply put, once we achieve your rankings, we lower your monthly fee drastically because truthfully, our work greatly decreases once rankings are achieved. We call this "maintenance-mode". No other "agency" proving this service offers that.
To put this in perspective for you, assuming you are a plumbing contractor in New York City, we might charge you $x,xxx.xx for the first two or three months. Once rankings are achieved, we'll lower your monthly fee down to $xxx.xx, which is what we consider "maintenance-mode". All of our competitors will force you to sign a contract and once that contract is up they will charge you a monthly maintenance fee. Again, this is a sham. Why force a business into a year-long contract when it might only take two months to achieve rankings?
Do you have to sign a contract?
Absolutely not. You pay-as-you-go with our Search Engine Optimization service. If you don't like it; you stop. In our proposal to you once we determine your needs, we will outline all of our pricing and invite you to "shop around". We have nothing to hide, you're more than welcome to show our proposal to other "agencies". We're so confident in what we do; we don't worry about such minor details.
Assuming you pay us for three months after we achieve your rankings, you might think that if you stop paying, you get to keep your rankings. Sorry, that is not the case. Once your rankings are achieved, Giant Owl puts you into maintenance-mode and without that, your rankings will drop off faster than you can say "Bob's your uncle!". Furthermore, any inbound links we have added to our network of sites get pulled immediately. This is all part of the reason we price out Search Engine Optimization on a sliding-scale, to keep it fair for everyone and more importantly; affordable for you.
In case you're wondering, you never stop paying the maintenance-mode fee. Any "agency" that tells you to pay them in the high $x,xxx.xx for one-year and promises that your rankings will stay on Google "forever" is not being truthful. New competition comes about daily and without maintaining your rankings; you will lose them. Again, just another reason why we price our service on a sliding-scale.
How long before my website ranks for my desired keywords?
Again, there is no simple answer to this question. Once we know about your industry, your competition, your needs and the geographic locations, we will then provide you with a rough estimate in terms of a time-frame. Until then, it's impossible to predict until we speak with you and if there's one thing we're not, that's telepathic.
How much business will I get from Search Engine Optimization?
As with Search Engine Marketing or any other form of advertising; from billboards to an ad in the newspaper, that question is impossible to answer as there are plenty of other variables to consider. Did a potential customer see your website listed, click-through to your website, call you but you did not take the call? Well, that potential customer likely continued to shop around and might have went with one of your competitors. Perhaps your pricing is higher than some of your competitors and the potential customer is not willing to pay a higher fee. Once you call us and we know what industry you're in as well as the geographic location; we will better understand your individual circumstances and can answer questions a bit more freely.
If you read our Search Engine Marketing page, you'll notice that the answer to this question is nearly identical.
What is call tracking and why do I need it?
It's simple. Let's assume you have a website and you advertise in some local newspapers, magazines, run some online ads and have your web address on your business cards, vehicles and more. Well, all of those people that eventually hit your website will call your phone number directly. When we run your AdWords campaigns and send potential customers to that same website, they will also call that same number leaving you no way to know what calls are being generated from your advertising sources.
Our preference is to mirror your existing website and put one of our call tracking numbers on the website. We then direct your AdWords campaigns traffic to that mirrored website so those potential customers call the call tracking number, which gets forwarded to any number you choose. With this, you will know exactly what calls are being generated from AdWords without having to ask callers "how did you find us?". Truthfully, no one has time for that.
On top of giving you full access to AdWords directly, we also provide you with full access to the call tracking system so you can view all of your incoming calls, listen to the recordings assuming you record calls. With this valuable information, you can then determine how many clicks on AdWords it takes to generate a phone call and how many phone calls it takes to "close a deal". This is what it's all about, it's that simple.
Is my current website good enough for Search Engine Optimization?
We'll have to cross that bridge once we get to it. From our past experience, and we have a lot of it, we find that most websites have to be rebuilt in order to perform Search Engine Optimization properly.
Depending on our agreement, relationship and a few other variables, we will typically provide you with a free Giant Owl turnkey website when you do Search Engine Optimization with us. Don't hold us to that though, there are many things for us to consider.
Give us a call at +1 888-973-0229 to learn more about Search Engine Optimization. Contact Us
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